Client Case Study

Rapid experimentation to help Pager reimagine screenshots

Rapid experimentation to help Pager reimagine screenshots

Rapid experimentation to help Pager reimagine screenshots

a

Client

Pager

Timeline

April - July 2023

Service

Product Design

Brief

As a designer at Daybreak studio, I worked with the Pager team to help them in their quest to reimagine screenshots as a new form of creative expression for creators, & online discovery for consumers. Put simply – we’re trying to extract the useful content within a screenshot to make it shareable. My role of helping early stage startups rapidly experiment allows them to make more informed product decisions and acquire rounds of funding from VC.

a

Exploring consumption formats
Exploring consumption formats
Exploring consumption formats

The team wanted to think through multiple formats that screenshots could be shared. I explored 3 concepts: free-form canvas, single-scrolling canvas, and grid canvas.

a

AI to speed up the creation flow
AI to speed up the creation flow
AI to speed up the creation flow

We were tasked to explore how generative AI could be utilized in the app. I chose to explore ways AI could speed up the creation flow – given the value prop of “sharing screenshots” is speed for the creator.

a

Exploring shareables
Exploring shareables
Exploring shareables

For a new app to catch on, it needs to funnel in users from existing scaled platforms.

Next project

Crafting interactive prototypes for a smooth & satisfying experience

Crafting interactive prototypes for a smooth & satisfying experience

Crafting interactive prototypes for a smooth & satisfying experience